About
We like maps that smell like tape and highlighters.
NodeCore Stream Digital started when two trade teams asked for the same thing: calmer evidence when distributors disagree. We keep rituals small, documents blunt, and facilitation kind.
Principles
- Show receipts—photos, calendars, and logs beat adjectives.
- Keep branch transfer paths boringly explicit.
- Never promise shelf miracles; document shelf truth.
- Invite constructive friction early, not after launch.
Milestones
2019
First joint distributor wallchart
Piloted a control-room style wallchart for a Bangkok pantry brand.
2022
Upcountry branch kit
Packaged branch transfer path notes after a multi-distributor merger.
2025
Mapping hub launch
Opened the Coverage Mapping Center for faster outlet prioritization reviews.
Team of twelve
Trade marketing strategist
Arinya Sooksawat
Builds calm room energy when wholesale and brand disagree on numbers.
Field execution lead
Lada Wichai
Still rides along monthly; carries spare rain covers for tablets.
Retail analyst
Danai Phromphan
Turns GIS layers into sentences merchandisers actually read.
Visual merchandising specialist
Mintada Chaiyarit
Obsessed with photo framing jigs and bilingual shelf clarity.
Account manager
Santi Meesuk
Keeps distributor threads short, polite, and logged.
Retail analyst
Nicha Pongthong
Designs thumb-friendly field forms for humid gloves.
Trade marketing strategist
Parit Asava
Maps HoReCa quirks without turning workshops into lectures.
Field execution lead
Jom Hiran
Specialist in night-shift restock choreography.
Visual merchandising specialist
Aom Sirilak
Builds fixture empathy between brand and store managers.
Account manager
Bas Chaloem
Keeps calendars honest between two overlapping distributors.
Retail analyst
Gift Naruepon
Loves messy spreadsheets and leaves them cleaner than found.
Trade marketing strategist
Noon Tarika
Runs tabletop simulations that feel like board games, not audits.