One hub for where shelves actually are—not where spreadsheets pretend they are.
Coverage logic
We combine distributor polygons, traffic reality, and your outlet census with explicit confidence tags. Modern trade, general trade, and HoReCa lanes stay visually separated so debates do not collapse into mush.
Seasonal toggles for storms and festivals
Overlap flags when two distributors believe they own the same window
Quiet notes when data is thin instead of hiding gaps
Outlet prioritization
Matrices weight sell-out proxies, fixture potential, and service cost. Veto columns capture politics honestly so HQ sees why a “low score” outlet still matters.
Branch transfer path
When branches change hands, we document calendar ghosts, photo drift, and silent approvals with neutral language. The path shows who signs shelf moves, who pings distributors, and which WhatsApp threads get archived—not deleted.
Artifacts bundled
Transfer timeline with receipts
Photo framing jig spec
Incident record placeholders for ops teams
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