Branch transfer path: three quiet failure points

Branch transfers fail softly. Calendar ghosts happen when two distributors believe they own the same promo window. Photo drift happens when new managers retake shelves with new angles, making before/after comparisons useless. Silent approvals happen when someone nods in a hallway but never logs the nod.

We document each failure mode with neutral language and a tiny RACI adjustment. The transfer path appendix becomes a checklist, not a manifesto.

Teams that run the tabletop simulation twice catch most ghosts early. Teams that skip it spend more on overtime later—predictably, and without heroic claims.