Promo clarity without shouting

Promo clutter is a kindness problem: every function wants visibility, shoppers want air, and stores want fewer knife cuts on film. We start with a legibility rubric—distance tests, color clash checks, and bilingual clarity for key claims.

We then sequence approvals with stakeholder sign-off columns that are explicit about who can veto fixture changes. No fake countdowns, no “last spot” language—just dates tied to print deadlines you already have.

The payoff is calmer weekend installs and fewer emergency calls to visual merchandising. It is not flashy, but teams stop redoing the same bay twice.