outlet prioritization
Outlet priority matrix
Rank outlets with transparent weights so field and HQ argue about numbers, not politics.
10-14 days On-site + war-room sessions HoReCa
Indicative investment: THB 54,000 — confirm with your proposal.
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What we build with you
We combine sell-out proxies, fixture potential, and service cost signals into a matrix you can defend in a room. Includes branch transfer path notes so handoffs do not stall when a key outlet changes hands.
Feature stack
- Weighted scorecards with veto notes
- Scenario sliders for spend tiers
- Branch transfer path appendix
- Pilot vs scale tagging
- Field validation checklist
- CSV + slide export
- Facilitation script for trade reviews
Outcomes we design for
- Faster agreement on weekend blitz routes
- Cleaner branch handoff support packets
- Shared language on “why this shelf first”
FAQ
Who owns the scoring model after?
You do. We deliver the spreadsheet logic and training; no black-box scores.
Can we bias modern trade?
Yes, weights are editable with governance notes baked in.
What is not included?
We do not negotiate listing fees with retailers; we prepare the evidence pack only.
Experience notes
“Outlet priority matrix made our Saturday crew less grumpy. We finally agreed which mom-and-pop to hit first.”
“Branch transfer path appendix saved a week when a flagship outlet swapped distributors.”