branch support
Promo execution replay
Structured replay of a finished promo: what happened on shelf, what lagged, and what to tweak next.
6-8 days Hybrid interviews + desk HoReCa
Indicative investment: THB 38,000 — confirm with your proposal.
Request information
What we build with you
We reconstruct a completed promo with timeline, shelf photos, distributor notes, and rep quotes—no miraculous metrics, just a faithful replay that teams can learn from. Includes modest satisfaction snippets from surveys if you have them.
Feature stack
- Timeline with receipts
- Shelf photo storyboard
- Distributor commentary synthesis
- Rep anonymized quotes
- Risk coverage notes for next cycle
- Three “do differently” cards
- Workshop facilitation guide
Outcomes we design for
- Shared memory of what actually happened
- Cleaner inputs for the next allocation plan
- Less repetitive mistakes on fixture builds
FAQ
Do we need perfect data?
No—gaps become part of the story with visible assumptions.
Can this be anonymous?
Yes, quotes can be scrubbed to roles-only on request.
What is excluded?
We do not attribute sales spikes to the promo without agreed measurement rules.
Experience notes
“Promo execution replay was uncomfortably honest—in a helpful way. Three do-differently cards are taped to our war room.”