route-to-market
RTM channel blueprint
Structured mapping of modern trade, wholesalers, and key accounts with clear ownership per lane.
18-24 workshop days Hybrid workshops + async desk work Modern trade
Indicative investment: THB 88,000 — confirm with your proposal.
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What we build with you
We co-build a living blueprint that shows how your SKUs move from depot to shelf across Bangkok and upcountry lanes. Workshops include fixture of assumptions, distributor touchpoints, and a reconciliation view so brand, field, and retail ops share one diagram.
Feature stack
- Lane-by-lane workshop with annotated maps
- Assumption log with owners and refresh cadence
- Distributor touch matrix without custodial language
- Shelf-ready checklist tied to each outlet cluster
- Risk coverage notes for seasonal swings
- Photo reference pack for merchandising cues
- Export to slide + spreadsheet handoff
Outcomes we design for
- Shared vocabulary between HQ and field teams
- Faster branch transfer decisions with evidence
- Cleaner weekly sync on coverage gaps
FAQ
Do you visit stores with us?
Yes, at least two ride-alongs are included in the Bangkok metro band; upcountry visits are scoped separately.
What data do we need on day one?
Shipment extracts, distributor roster, and the latest outlet census you trust—even if imperfect.
What is intentionally excluded?
We do not run incentive payouts or payroll for promoters; we only define where those roles should sit.
Experience notes
“The RTM channel blueprint forced us to name blind spots in wholesale. The assumption log is now our Monday anchor.”
“Dense, honest, and oddly fun—maps finally matched what field teams were shouting about.”