outlet prioritization
Shelf visibility audit
Photo-led audit with scoring that respects Thai lighting realities and wet-market chaos.
7-10 field days Field-heavy Modern trade
Indicative investment: THB 42,000 — confirm with your proposal.
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What we build with you
We sample outlets with stratified randomness, capture shelf photos with consistent framing, and score visibility with transparent rubrics. Outputs include fix-it tickets for merchandisers without naming “best” claims.
Feature stack
- Sampling plan with confidence notes
- Photo framing jig recommendations
- Rubrics for blocking, facing count, cleanliness
- Heatmaps by chain where permitted
- Fix-it ticket export
- Merchandiser coaching clips
- Executive summary with modest language
Outcomes we design for
- Prioritized fix list by outlet tier
- Shared photo references for training
- Cleaner weekend deployment plans
FAQ
Do we receive raw photos?
Yes, with organized folders; you control retention policy.
Chains push back on photos—now what?
We provide chain-specific consent scripts; if denied, we reroute sampling.
Limitation?
We do not promise share gains; we document shelf truth as observed.
Experience notes
“Shelf visibility audit felt picky at first, but the photo framing jig saved us arguing in dark aisles.”
“Heatmaps by chain were blunt and useful. Fix-it tickets landed in our Monday standup.”